EVERY budding singer-songwriter dreams of having his or her songs heard by an audience.
Talents on 2crank.com, a local Web-based portal for independent and new musical talents, are getting their dreams realised.
The
portal recently teamed up with AirAsia Asean Basketball League
(http://aseanbasketballleague.com/) to provide selected talents and
artistes registered with the portal the opportunity to reach out to 600
million people in Southeast Asia.
A collaboration between
AirAsia founder Datuk Tony Fernandes, Indonesian media giant E-Live
Entertainment and the Southeast Asian Basketball Association (SEABA),
the Asean Basketball League (ABL) is made up of six professional teams
from Indonesia, Malaysia, the Philippines, Singapore, Thailand and
Brunei.
“For starters, 2crank.com will be getting new and rising talents to
sing the national anthem, Negara Ku, before every home match here in
Malaysia. Already seven artistes have performed it since the start of
the current season, in October, last year,” says ABL CEO Kuhan Foo.
Among these are Farah Asykin and Prema Yin, while new talents include
Angie Lym, Faith Ding, Ushera and Ibtisem Khan.
ABL will help
promote 2crank.com talents across the region via its official website
and social media network. “We will be showcasing some of the talents on
the weekly highlight programme via the ESPN network, as well as local
terrestrial TV in Malaysia, Indonesia and the Philippines. We will also
be seeking the best singer or group for a promotional video for next
season’s campaign,” Foo adds. Meanwhile, 2crank.com managing director
Hazmi Yaacob (also known as Remmy) says the collaboration is a step
towards bigger things for both the portal and its members.
“2crank.com
has 5,000 members now and over 800 original compositions since its
inception over a year ago. The whole mission of 2crank.com is to have
the cream of the talent pool be discovered so that they can be a
benchmark for others. We plan to provide the same platform and
opportunities to talents in Indonesia and the Philippines, facilitated
by the collaboration with ABL,” he says. 2crank.com plans to launch its
Indonesian microsite and will be going on tour with ABL in Bandung,
Jakarta and Jogjakarta.
“There is a massive indie talent pool in Indonesia and we’re excited to be there,” he adds.
Remmy
further elaborates that once signed up as a member for free at
2crank.com, a talent can post compositions, write reviews, news
bulletins, participate in forums, put up classified ads and more.
“2crank.com
doesn’t guarantee instant success, but it promises — with the grace of
the listening audience out there — due recognition of an artiste’s work.
We want you to get paid for your music. And you will. When a listener
downloads an artiste’s music for a fee, part of the money goes to the
artiste concerned,” says Remmy.
